MI6 ceny za marketing boli rozdané

MI6 ocenenia za marketing boli rozdané a rok 2010 ovládol Microsoft s Halo a Kinect, ale opakuje sa aj Assassins Creed, Splinter Cell, Crysis, Star Wars, Batman a víťazom v reklamných klipoch sa stal Call of Duty.

Marketingový tím roka - Xbox Marketing
Agentúra roka - The Ant Farm
Mediálny partner roka - Spike / GT

TV a Kino reklama

There’s a Soldier In All of Us - Call of Duty
Halo: Reach “Deliver Hope” :60
Splinter Cell Conviction – “TV60″

Reklamná kampaň

Kinect Launch Campaign - Microsoft Xbox
Star Wars: The Force Unleashed II TV a kino kampaň
Need for Speed Hot Pursuit Valets

Najzábavnejšie

Halo: Reach The Ultimate Halo Smackdown
TMZ / VGA virálny klip
NBA 2K11 – Jordan Moments Longform

Promo trailer

Halo: Reach “Deliver Hope”
Assassin’s Creed Brotherhood E3 CG Trailer
Halo: Reach “Birth of a Spartan”

Trailer z gameplayom

Assassin’s Creed Brotherhood “Enter Rome” Single-Player Gameplay Trailer
Crysis 2 The Wall
LittleBigPlanet2 – Actions Trailer

Promo obsah

GTTV Presents God of War: Last Titan Standing Launch Special
Star Wars: The Force Unleashed II E3 2010 Trailer
Star Wars: The Old Republic “Hope” E3 2010 Trailer

Video assety

ABC Family’s “Melissa & Joey”/Just Dance integráica
Just Dance 2 a MTV’s Jersey Shore
Assassin’s Creed Brotherhood : Gamestop TV : Harlequin Doodle Dandy

Marketingová kampaň roka

Your Mom Hates Dead Space 2
Halo: Reach
Call of Duty: Black Ops

Marketingová rodinná kampaň

Just Dance 2
Disney Epic Mickey
Star Wars: Clone Wars Adventures

Neštandardné promo

Alan Wake Mobile Flashlight
EA SPORTS Madden NFL 11 & Doritos: Change the Game
EA Sports Bootflows

Print

Batman: Arkham City
Disney Epic Mickey – Double Spread Accolade Ad
EA SPORTS NBA JAM

Printová kampaň

Batman: Arkham City
Disney Epic Mickey
Gears of War 3 potréty postáv

Vonkajšia reklama

Call of Duty: Black Ops – “Sitting Bull”
Disney Epic Mickey OUTDOOR
Star Wars: The Force Unleashed II OOH Wildpostings

Stojany

Halo: Reach Hero
Halo: Reach Half Pallet
Kinectimals v Toys R US

Balenie

Assassin’s Creed Brotherhood
StarCraft II: Wings of Liberty Standard Edition
Call of Duty Black Ops

Balenie Limitiek

Halo: Reach Legendary Edition
Bioshock 2 Special Edition
Fable III Limited Collector’s Edition

Prezentácia na výstave

Burgerstorm
Zombie Makeovers at PAX
Homefront E3 2010

Najlepšia stránka

Halo: Reach “Monument of Light”
LEGO Star Wars III Website
Mafia 2 Website

Website rodinná

LEGO Star Wars III Website
Kinect.me
uDraw Teaser Website

Online reklama

Fallout: New Vegas
Playstation.com Homepage
EA SPORTS Madden NFL 11 – Plan Accordingly

Web stránka komunitná

LEGO Star Wars III
World of Warcraft: Cataclysm – ‘Your Fortune Awaits’ Campaign
Halo: Reach “Monument of Light”

Online video

Halo: Reach YouTube Masthead – ‘Clicktacular’
Mass Effect 2 – Diorama
Alan Wake Homepage Takeover “Darkness”

Sociálny marketing

Rabbids Travel in Time - Flash Game
EA SPORTS MMA Sherdog - Branded Content
Splinter Cell: The Search for Sam Fisher

Strih

LittleBigPlanet2 – Actions Trailer
Launch Trailer – Michael Jackson The Experience
StarCraft II: Wings of Liberty TV Commercial

Réžia

Mafia 2 – Kick In The Head Trailer
LittleBigPlanet2 – Actions Trailer
DJ Hero 2 – “Beatboxer”

Copywriting - art

Homefront “Home is Where the War is”
GoldenEye 007 – Friends Don’t Let Friends

Copywriting - video

Call of Duty: Black Ops – “Ask Not”
Dead Space 2: Story Recap Video
Split Second “Vines”

Zvuk

Crysis 2 The Wall
Call of Duty: Black Ops – “Launch”
DJ Hero 2 – “Beatboxer”

Logo

Bulletstorm Logo Animations
God of War III
Kinectimals

Art

Star Wars: The Force Unleashed II Print Campaign
Brink – Key Art
Alan Wake

Integrácia značky

Gatorade a Madden 2011
Free Realms a TinkerBell Integration

Ohlásenie produktu

Kinect “Kinect.me”
EA SPORTS Madden NFL 11 & Doritos: Change the Game

Virálny marketing

Halo: Reach The Ultimate Halo Smackdown
Bioshock 2 - The Manhunt
Your Shape Fitness Evolved: Boot Camp Pre-Launch Campaign

Limitky

Assassin’s Creed Brotherhood
World of Warcraft: Cataclysm
Star Wars: The Force Unleashed II

Balík

Assassin’s Creed Brotherhood “Doctor Jack-in-the-Box” Collectible
Vindictus’s Red Gnoll Chieftain Spirit Hoods
Zombie Makeovers at PAX

Najefektívnejší šum

Kinect “You Are the Controller” Teaser kampaň
Heavy Rain
Splinter Cell Conviction “Set in Stone” Buzz Tactic

Toto by ste nečakali

Halo: Reach “Remember Reach”
Plants vs. Zombies E3 Breakdance súťaž
EA SPORTS – EA SPORTS Madden NFL 11