MI6 ceny za marketing boli rozdané |
Veľa cien prebral Microsoft za Halo Reach, respektíve Kinect, ale pekne sa s kampaňou predviedli aj Call of Duty, Assassins Creed, Crysis a ďalšie známe tituly.
MI6 ocenenia za marketing boli rozdané a rok 2010 ovládol Microsoft s Halo a Kinect, ale opakuje sa aj Assassins Creed, Splinter Cell, Crysis, Star Wars, Batman a víťazom v reklamných klipoch sa stal Call of Duty.
Marketingový tím roka - Xbox Marketing
Agentúra roka - The Ant Farm
Mediálny partner roka - Spike / GT
TV a Kino reklama
There’s a Soldier In All of Us - Call of Duty
Halo: Reach “Deliver Hope” :60
Splinter Cell Conviction – “TV60″
Reklamná kampaň
Kinect Launch Campaign - Microsoft Xbox
Star Wars: The Force Unleashed II TV a kino kampaň
Need for Speed Hot Pursuit Valets
Najzábavnejšie
Halo: Reach The Ultimate Halo Smackdown
TMZ / VGA virálny klip
NBA 2K11 – Jordan Moments Longform
Promo trailer
Halo: Reach “Deliver Hope”
Assassin’s Creed Brotherhood E3 CG Trailer
Halo: Reach “Birth of a Spartan”
Trailer z gameplayom
Assassin’s Creed Brotherhood “Enter Rome” Single-Player Gameplay Trailer
Crysis 2 The Wall
LittleBigPlanet2 – Actions Trailer
Promo obsah
GTTV Presents God of War: Last Titan Standing Launch Special
Star Wars: The Force Unleashed II E3 2010 Trailer
Star Wars: The Old Republic “Hope” E3 2010 Trailer
Video assety
ABC Family’s “Melissa & Joey”/Just Dance integráica
Just Dance 2 a MTV’s Jersey Shore
Assassin’s Creed Brotherhood : Gamestop TV : Harlequin Doodle Dandy
Marketingová kampaň roka
Your Mom Hates Dead Space 2
Halo: Reach
Call of Duty: Black Ops
Marketingová rodinná kampaň
Just Dance 2
Disney Epic Mickey
Star Wars: Clone Wars Adventures
Neštandardné promo
Alan Wake Mobile Flashlight
EA SPORTS Madden NFL 11 & Doritos: Change the Game
EA Sports Bootflows
Batman: Arkham City
Disney Epic Mickey – Double Spread Accolade Ad
EA SPORTS NBA JAM
Printová kampaň
Batman: Arkham City
Disney Epic Mickey
Gears of War 3 potréty postáv
Vonkajšia reklama
Call of Duty: Black Ops – “Sitting Bull”
Disney Epic Mickey OUTDOOR
Star Wars: The Force Unleashed II OOH Wildpostings
Stojany
Halo: Reach Hero
Halo: Reach Half Pallet
Kinectimals v Toys R US
Balenie
Assassin’s Creed Brotherhood
StarCraft II: Wings of Liberty Standard Edition
Call of Duty Black Ops
Balenie Limitiek
Halo: Reach Legendary Edition
Bioshock 2 Special Edition
Fable III Limited Collector’s Edition
Prezentácia na výstave
Burgerstorm
Zombie Makeovers at PAX
Homefront E3 2010
Najlepšia stránka
Halo: Reach “Monument of Light”
LEGO Star Wars III Website
Mafia 2 Website
Website rodinná
LEGO Star Wars III Website
Kinect.me
uDraw Teaser Website
Online reklama
Fallout: New Vegas
Playstation.com Homepage
EA SPORTS Madden NFL 11 – Plan Accordingly
Web stránka komunitná
LEGO Star Wars III
World of Warcraft: Cataclysm – ‘Your Fortune Awaits’ Campaign
Halo: Reach “Monument of Light”
Online video
Halo: Reach YouTube Masthead – ‘Clicktacular’
Mass Effect 2 – Diorama
Alan Wake Homepage Takeover “Darkness”
Sociálny marketing
Rabbids Travel in Time - Flash Game
EA SPORTS MMA Sherdog - Branded Content
Splinter Cell: The Search for Sam Fisher
Strih
LittleBigPlanet2 – Actions Trailer
Launch Trailer – Michael Jackson The Experience
StarCraft II: Wings of Liberty TV Commercial
Réžia
Mafia 2 – Kick In The Head Trailer
LittleBigPlanet2 – Actions Trailer
DJ Hero 2 – “Beatboxer”
Copywriting - art
Homefront “Home is Where the War is”
GoldenEye 007 – Friends Don’t Let Friends
Copywriting - video
Call of Duty: Black Ops – “Ask Not”
Dead Space 2: Story Recap Video
Split Second “Vines”
Zvuk
Crysis 2 The Wall
Call of Duty: Black Ops – “Launch”
DJ Hero 2 – “Beatboxer”
Logo
Bulletstorm Logo Animations
God of War III
Kinectimals
Art
Star Wars: The Force Unleashed II Print Campaign
Brink – Key Art
Alan Wake
Integrácia značky
Gatorade a Madden 2011
Free Realms a TinkerBell Integration
Ohlásenie produktu
Kinect “Kinect.me”
EA SPORTS Madden NFL 11 & Doritos: Change the Game
Virálny marketing
Halo: Reach The Ultimate Halo Smackdown
Bioshock 2 - The Manhunt
Your Shape Fitness Evolved: Boot Camp Pre-Launch Campaign
Limitky
Assassin’s Creed Brotherhood
World of Warcraft: Cataclysm
Star Wars: The Force Unleashed II
Balík
Assassin’s Creed Brotherhood “Doctor Jack-in-the-Box” Collectible
Vindictus’s Red Gnoll Chieftain Spirit Hoods
Zombie Makeovers at PAX
Najefektívnejší šum
Kinect “You Are the Controller” Teaser kampaň
Heavy Rain
Splinter Cell Conviction “Set in Stone” Buzz Tactic
Toto by ste nečakali
Halo: Reach “Remember Reach”
Plants vs. Zombies E3 Breakdance súťaž
EA SPORTS – EA SPORTS Madden NFL 11
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